Indian Motorcycle Welcomes Mike Wolfe Of “American Pickers”

Press Release:
MEDINA, MN (July 11th, 2012) - Indian Motorcycle is proud to team up with Mike Wolfe, creator and host of "American Pickers" on HISTORY.  Wolfe has been picking, or finding antique gems in unique places, since the age of 5; and he has a passion for Indian Motorcycles.  His self-proclaimed "best pick ever," a barn full of classic Indians, fueled his desire to pursue the unique profession as a career.

        “A few years back I was reading a motorcycle magazine. There was a classified ad that read ‘Buy-Sell-Trade Indian Motorcycles.’ I called the number. The older man who answered the phone said there were still a few rusty bikes out in the barn. I drove 800 miles, arriving in Pennsylvania the very next morning. When the old farmer opened the barn door I knew I had hit the mother lode: 10 vintage Indian bikes and two more barns full of spare parts.  The mega pick of a lifetime,” recalls Wolfe.
        Wolfe has turned his love for products that made America great into "American Pickers," a top cable television series, educating audiences about Indian in a refreshing and new way.  "With Mike’s genuine passion for riding and knowledge of the brand, we feel he is the perfect brand champion to serve as the link between the incredible heritage of Indian Motorcycle and the exciting road ahead for Indian in the future," says Darren Bassel, director of marketing at Indian Motorcycle.  Mike Wolfe agrees, saying "I'm an Indian rider, so I love the fact that I get to work with such an iconic American brand," said Wolfe. "These bikes are known for their timeless innovation, design and quality.  It's going to be a hell of a ride."

INDIAN MOTORCYCLE AND MIKE WOLFE AT STURGIS
Indian Motorcycle and Victory Motorcycles are staking a new claim this year Aug. 4-11 in Sturgis with an exciting all-new bigger and better display.  The new set-up at 3rd and Lazelle will debut the Indian Experience Truck, where Sturgis-goers can learn about the incredible heritage of the brand, and how Indian helped make motorcycling what it is today.  Indian will also showcase all that is new for 2013.  The company display will feature an entertainment stage, which will be the center for music and activity in Sturgis.
        Wolfe will visit the Indian Motorcycle Experience at 3rd and Lazelle on Friday, Aug. 10th from 12:00pm to 2:00pm to discuss how Indian helped him become America’s #1 picker. Fans can get an autograph or a picture, or even bring a vintage Indian bike or memorabilia for a chance to spend some quality time with Mike and swap stories about Indian. 
        To find out more about events in the Indian Motorcycle display at Sturgis, visit the Indian Motorcycle Sturgis webpage at www.indianmotorcycle.com/sturgis, check out Indian’s Facebook page at www.facebook.com/indianmotorcycle; or follow Indian on Twitter at www.twitter.com/indianmotocycle.

Credit Jessica Wardwell

 MIKE WOLFE AND “AMERICAN PICKERS”
“American Pickers” airs Monday nights at 9:00 pm on HISTORY.  To learn more about the show, watch exclusive video and view interactive content, visit www.history.com/shows/american-pickers. 
        Wolfe also owns Antique Archaeology, which is featured in the TV show “American Pickers.”  There are two locations; Nashville, TN and LeCLaire, IA.  Visit www.antiquearchaeology.com to shop for “American Pickers” gear, buy some of Mike Wolfe’s own picks, or even suggest that Mike check out some potential picks.  Fans can also follow Wolfe on Facebook at www.facebook.com/AmericanPickerMikeWolfe or on Twitter at www.twitter.com/americanpicker.

ABOUT POLARIS AND INDIAN MOTORCYCLE
Polaris is a recognized leader in the powersports industry with 2011 sales of $2.7 billion. Polaris designs, engineers, manufactures and markets innovative, high quality motorcycles, off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER® side-by-side vehicles, snowmobiles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles; and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid vehicle industry with Global Electric Motorcars (GEM) and Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicles accessories is available from authorized Polaris dealers or anytime at www.polarisindustries.com.

PRESS INFORMATION AND QUESTIONS

For questions about Indian Motorcycle, email the team at Indian.MotorcycleTeam@polaris.com or visit www.indianmotorcycle.com.