Tucker Rocky/Biker's Choice Starts Season with Most V-Twin Parts Ever

Press Release: During the past year, Tucker Rocky/Biker's Choice, a leading distributor of motorcycle and ATV aftermarket parts, accessories and apparel, has placed more focus on the V-Twin market since acquiring NEMPCO in 1992. The company now has more V-Twin products in more locations than ever before. 
       The 2014 merger with Motorsport Aftermarket Group significantly expanded the Biker's Choice V-Twin portfolio with the addition of Vance & Hines, Performance Machine and Roland Sands Design. Coupled with a long-term stocking strategy, this has made more products available next-day to more dealers than ever before. This has resulted in significant growth with key brands, including S&S, Arlen Ness, Cobra, Freedom Performance Exhaust and Rush Racing Products, among others. In addition, exclusive access to brands like Lloyd'z Motor Workz has allowed Biker's Choice to meet dealers' growing needs for aftermarket parts for Indian and Victory.

       And, thanks to its dealer community, Tucker Rocky/Biker's Choice hit record-breaking sales for the first quarter of 2016. The company also hit its highest service numbers to date in Q1, proof that Tucker Rocky is meeting the needs of its more than 10,000 dealer partners.
       “When you put in the work, it pays off,” says CEO, Andy Graves. “We’ve made some investments and business process improvements that make us better able to serve the marketplace and our partners. We’re delivering for our customers, and their end users, and seeing their response in our growth. It’s very satisfying to see the efforts of our TR/BC team, dealers and vendor partners pay off. We’ll keep giving our dealer partners the products that make them successful and the excellent service they deserve.”

About Tucker Rocky/Biker’s Choice
Featuring the most powerful portfolio of parts, accessories and apparel brands in powersports, Tucker Rocky/Biker's Choice is the go-to supplier for retailers across the nation. In addition to an unmatched product selection, Tucker Rocky/Biker's Choice is proud of its relentlessly customer-centric culture and unwavering pledge to on-time delivery. Because of its uncompromising commitment to continuous improvement Tucker Rocky/Biker's Choice has been earning the trust of the best dealers in the industry for nearly 50 years.

For more information, visit Tucker Rocky/Biker's Choice online at www.tuckerrocky.com or on Facebook, Twitter and Google+.  To inquire about becoming a Tucker Rocky dealer for products and accessories, contact the New Dealer Development Department at (817) 258-9255 or newdealer@tuckerrocky.com.