MILWAUKEE, April 19, 2016 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) first quarter 2016 diluted earnings per share increased 7.1 percent to $1.36 compared to diluted EPS of $1.27 in the same period in 2015. Net income was $250.5 million on consolidated revenue of $1.75 billion compared to net income of $269.9 million on consolidated revenue of $1.67 billion in last year's first quarter.
"I am pleased with how our first quarter results demonstrate the progress we're making in both driving demand and delivering business performance in a highly competitive environment," said Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc.
Harley-Davidson worldwide retail motorcycle sales in the first quarter were up 1.4 percent, driven by a 4.5 percent increase in international markets. Although retail motorcycle sales in the U.S. were down slightly compared to the year-ago quarter, retail sales trends have significantly improved over previous quarters. Worldwide retail sales were driven, in part, by increased investments in marketing and new product introductions.
In 2016, the company is increasing its marketing and product development investments to drive demand. The increased investments are focused in four areas: increasing product and brand awareness; growing new ridership in the U.S.; increasing and enhancing brand access; and accelerating the cadence and impact of new products.
"The increased marketing and new product investments are beginning to take hold and we anticipate continued progress across our focus areas as we dial in and ramp-up our approach," said Levatich.
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