Press Release: Chrome Capital, the nation’s leading lessor of pre-owned Harley-Davidson motorcycles, announced today that it has implemented a reduction in lease rates. The reduction in rates translates into very competitive monthly payments across all credit tiers. Chrome Capital’s President & CEO, Peter Wasmer, describes the competitive advantage Chrome Capital’s lease program delivers to dealer partners as the tool whereby dealers make more money by selling more bikes simply because they retain more customers. “The lease is an automatic customer retention tool not available anywhere else in the industry. Chrome instructs customers to ride back to the originating dealership when their lease is about to expire, typically 36 months. They are debt-free and ready for their next Harley in their natural trade cycle,” says Wasmer.
Leasing continues to gain favor among consumers, and the company announced that it has expanded it lease-financing program to dealers in California and New York. Wasmer commends his team’s dedication to excellence and their focus on serving the broader Harley market. “Ours is a world class organization devoted to supporting the dealers and the brand they are so passionate about.” says Wasmer.
US Department of Transportation data for 2012 indicates California leads the nation with more than 802,000 motorcycle riders, while New York is sixth with 346,000 registered motorcycle riders.
“Leasing is the viable option for those seeking a low monthly payment, without being tied to a bike loan for 6 or 7 years,” said Brian Cramer, Vice President of Dealer Development for Chrome. “We believe our lower rates will draw even more riders to take advantage of the practical benefits of leasing versus long term financing of a pre-owned Harley.”
Chrome’s TestRide® is the only national leasing program for pre-owned Harley-Davidson motorcycles. After signing up its first dealership partner in late 2011, the company has grown rapidly to nearly 300 participating dealerships in now 41 states.
More information about Chrome Capital can be found at www.chromecapital.com.
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