American Motorcyclist Association Introduces AMA Dealer Incentive Program

The American Motorcyclist Association (AMA) is launching a new AMA Dealer Incentive Program that rewards dealers who offer their customers the valuable benefits of AMA membership, including AMA Roadside Assistance, American Motorcyclist magazine, access to the thousands of amateur competition and recreational events on the AMA calendar and -- most importantly -- a voice in the promotion and preservation of the motorcycling lifestyle.

       "For many riders around the country, motorcycle dealerships are ground zero for their motorcycling lifestyle," said AMA Vice President of Membership Marketing Dan Stedman. "This is where they connect with other riders, learn about the latest products, find out about local rides and, of course, buy their bikes. It's a given that the AMA, the group that's leading the fight to protect enthusiasts' right to ride, engage them here and support the dealers who support the AMA."
      The AMA Dealer Incentive Program offers dealers incentives for each AMA membership they sell. By providing customers with AMA Roadside Assistance and all the other benefits of AMA membership, the program also helps dealerships differentiate themselves in the marketplace. 
       Significantly, there is no cost to dealers to join the program.
For more information, contact AMA Dealer Services at (800) AMA-JOIN or e-mail dealerservices@ama-cycle.org.