Intellitix, the world's leading RFID solutions company for live events, launched the industry's most advanced cashless payment system last month. Harley Davidson's key European event, Open Road Festival, became the first in the world to adopt Intellipay, using RFID for cashless payment across the site, as well as for all access control and social media integration.
The 5-9 June event, which took place at Lake Balaton in Hungary, saw thousands of motorcycle and music fans register and top up their RFID wristbands online or at dedicated booths around the site. With Intellipay cashless terminals at every food, bar and merchant points, patrons were able to simply and quickly transact around the site, and keep track of their spending online.
All attendees including general admission, staff and VIPs were issued with RFID wristbands (supplied by ID&C) which were also used to enter and exit the site, and to instantly post status updates and photos from various sponsor zones and other areas to their Facebook walls. Adding extra security, bike license plate numbers were stored on their owner's wristbands to ensure only the owners could leave site with the bike.
"The speed of the system really worked for us, as well as the transparency for both visitors and merchants," says head promoter Attila Dobai. "Most of our crowd had never seen an RFID wristband before, but everyone found it easy to use, and despite being a 24-hour festival with some heavy pressure on the bars at peak times, Intellipay more than stood up to the challenge."
"By adopting Intellipay and being the world's first fully integrated RFID festival, Open Road has set a new standard for RFID at live events, and shown us a vision of the consumer experience of the future," says Intellitix CEO Serge Grimaux. "Everyone at Intellitix is immensely proud to have been involved in raising the bar to new heights, as we strive to improve and better the live event experience for all involved."
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