Tucker Rocky | Biker’s Choice Continues Dealer Growth Investment
Press Release: Investment was a major theme at the Tucker Rocky | Biker’s Choice press conference held February 10, 2017 during their Dealer & Brand Expo.
President Eric Cagle addressed the press and discussed many of the changes that have taken place over the last year. The investments are designed to continue making Tucker Rocky | Biker’s Choice a customer-driven organization. Some of those investments in infrastructure and personnel were covered, but the level of behind-the-scenes dealer support investments are worthy of a much lengthier explanation.
Tucker Rocky | Biker’s Choice 2017 Dealer & Brand Expo offered dealers the opportunity to get together with vendors and gain an in-depth understanding of the products they’re selling. Each sales representative also received over 20 hours of focused training from our vendors regarding their new product lines for 2017.
Each day of the show, there were five hour-long classes for the dealers on such topics as using social media and visual merchandising to promote their business and tips for engaging the customer to close the sale. Technical sessions covered getting the most from the ordering systems used by the dealers including Lightspeed and the new TRDealer2.0. In addition to the classroom training, dealers would visit booths with their representative and get a mini course in that product line from brand managers on hand at the show.