Sunday, June 9, 2013

Stripped-Down Harley Rebounds From Recession


MILWAUKEE (AP) — Some motorcycle enthusiasts feared Keith Wandell might be the outsider who drove Harley-Davidson into the ground. Instead, he may be remembered as the guy who kept the motorcycle maker on the road.
       Wandell grabbed the handlebars at the motorcycle maker in the heart of the economic crisis in 2009. Harley lost $55 million that year, as buying a motorcycle stopped being an option for many consumers.
       "We had to make, quickly, some big, bold, decisions," he said in a recent interview.
Read More