MILWAUKEE (WTAQ) - Milwaukee’s Harley-Davidson is regaining the business it lost during the Great Recession.
A survey of dealers by Robert W. Baird and Company shows a 30 percent annual sales increase of Harley bikes as of mid-February. And the mild winter was apparently a factor in a 46 percent sales hike at dealers in the Midwest.
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Also: Harley-Davidson Dealers See Sales Uptick
March 16, 2012
Rick Barrett
Harley-Davidson Inc. sales continue to gain traction from 2011, with dealerships saying consumer confidence has returned and the recession is mostly behind them.
The rebound has been noticed by Wall Street, too, triggered in part by analyst reports that motorcycle dealerships are having one of their strongest early selling seasons in years. Wednesday, the shares closed at $49.76, up 40 cents and a 52-week high.
On Jan. 24, Harley reported fourth-quarter earnings of 24 cents per share, beating analyst estimates by a penny, compared with an 18-cent per share loss in the same quarter a year earlier.
Harley-Davidson Inc. sales continue to gain traction from 2011, with dealerships saying consumer confidence has returned and the recession is mostly behind them.
The rebound has been noticed by Wall Street, too, triggered in part by analyst reports that motorcycle dealerships are having one of their strongest early selling seasons in years. Wednesday, the shares closed at $49.76, up 40 cents and a 52-week high.
On Jan. 24, Harley reported fourth-quarter earnings of 24 cents per share, beating analyst estimates by a penny, compared with an 18-cent per share loss in the same quarter a year earlier.