Friday, June 17, 2011

Middle East A Different Market, As Harley Already Has The Youth Segment

Neil Vorano (Motoring editor)
Jun 16, 2011 
The vice president of Harley-Davidson's regional operations talks about building on successes in Saudi Arabia and the UAE.

Harley-Davidson may be courting the younger generation in Europe and North America but it's a different story here in the Middle East; particularly because the younger generation is already the bike brand's biggest market, according to Rob Lindley, Harley's vice president and managing director of Harley-Davidson Europe, Middle East and Africa (Emea).

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