Tuesday, March 15, 2011

PM’s 2011 Catalog Ventures Into a Vintage Vargas Venue

You don’t often think of a motorcycle parts catalog as a piece of art, but we’ve pulled out all the stops on the 2011 Performance Machine catalog — in fact, on our entire 2011 advertising campaign — with what many consider to be the epitome of vintage art.
       We’re talking about Vargas girls. If you were born before World War II, you know what we’re talking about. Younger than that, and you’ve doubtless seen these curvaceous women in posters, magazines and art galleries. Alberto Vargas was a 1940s artist who created the “pinup girl” as we know it today.

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