It's more like a rumble than a roar, but increasingly investors and consumers are feeling confident about Harley-Davidson Inc.
On Friday, Harley shares hit a 52-week high of $37.16, up 73% from six months ago.
The share price has climbed amid slowly improving consumer confidence and renewed interest in big-ticket items like motorcycles.
"There could still be some room for improvement if we see employment numbers really pick up through the year," said Robin Diedrich, senior consumer analyst with Edward Jones Co. "It would help spur some sales domestically."
Harley-Davidson officials declined to discuss their business outlook. The company's fourth-quarter 2010 earnings are scheduled to be released Jan. 25.
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