Dave Boone, Sturgis City Manager filed a report on the economic impact of the Sturgis Rally on the city and county for 2010. Read the report below.
- Attendance up 5.6% over 2009.
- Garbage up 3.2%
- Sturgis Vender licenses up 9.3%
- Meade County Vendor licenses up 26.1%
- DOT Traffic Counts up 16.7%
- Rushmore Traffic counts down 14.5%
- Taxable sales $11,400,000 up 12.7%
- State Sales Tax Yield $456,986 up 13%
- Sturgis City Sales Tax Collected $228,493 up 13%
- Vender Fee Revenue $273,330 up 13%
- City Rental Property Revenue $228,247 ip 29.8%
- Sponsorship Revenue $319,673 up 28.7%
- Sanitation Fee Revenue $118,126 down 8.1%
- SD Dept of Tourism Tax Collected $170,191 up 13.1%
Sturgis Motorcycle Rally Survey
- How Old Are They?
- 69% are Age 41 to 65
- 38% are Age 41 to 53
Repeat Business
- 75% are Returning Visitors
- 40% have Visited 6 to 25+ Times
Visitors Are Planners
- 39% Plan 12 Months Prior
- 65% Plan 6 to 12 Months Prior
Length of Stay
- 54% Stay 3-6 Days
- 62% Stay 5-10+ Days
- Average Weighted Stay is 7 Days
Spending Per Day
- 71% Spending +$100 Each Day
- 31% Spending +200 Each Day
- Weighted Average Spending Each Day of $250
Where Do They Get Information?
- 45% Go to the SMR Web site
- 63% Go to the SMR or City Web site
- 44% Word of mouth
Show me the $$$
- 60% Earn More than $51,000 Annually
- 38% Earn more than $76,000 Annually
- 1 out of 5 Earn More than $100,000 Annually
What Do Visitors Do For a Living?
27% Professional / Technical
Fairly Even Dispersion Among Job Classifications
We Have All Types Attending the Rally
What Do They Ride?
69% Harley-Davidson
What Does It Tell Us?
What have we learned? Here’s the math…
- 466,796 attending the Sturgis Motorcycle Rally…
- Staying an average of 7 days…
- Spending an average of $250 per day…
- Which equals $1,750 spent over 7 days…
- Means a total economic impact of…$816,893,000
Observations
- Rally attendance increase estimated at 5.6%
- Formula needs revisited –a more accurate method needed
- If Rushmore Count removed –attendance is 488,894 (+11%)
- Traffic Counts –For Official Week -from Saturday August 7 Traffic Counts were up 17.2% to 601,324 (498,317 or 13%+)
- Strong performance despite economic uncertainty and motorcycle industry slump
- Visitors spending again
- Sales Tax up 13%
- Sales tax has gained every month in 2010 except June
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